View Post

Real estate photographers: How to earn at least 20 percent more

In Build A Photography Business Show, Real estate photography marketing, Real estate photography pricing by Build A Photography Business

In this video I’ll share a few ideas you can use if you’re a real estate photographer to increase your annual revenue by 20% to 90% … or more! These ideas aren’t groundbreaking, but what I want to do is present them in a way that sets off a little spark of an idea in your head. Sometimes we just need …

View Post

Real estate photographers: Which business model is best?

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this video we’ll take a look at two different business models used by photographers to see how you would implement each of them when it comes to pricing, image quality, client acquisition, time per shoot and more. Of course, you might sit somewhere between these two models so we’ll consider those options as well, and I’ll let you know …

View Post

Real estate photographers: Do you want more commercial clients?

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

If you typically shoot real estate but you’d like to be doing more photo shoots for builders, architects, hotels and interior designers, then I’d like to share eight things you can do to bring more diversity to your client mix.Here’s what we covered in this episode (you can jump to the different sections in the video timeline): 0:00 – Intro 3:08 …

View Post

Marketing for real estate and architectural photographers

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

If you’re a real estate photographer or an architectural photographer then at some point you’ve probably asked this question: “How do I get more clients?” I’ve been involved in real estate and architectural photography for over 20 years, and in that time I’ve learned that there are some steps every photographer needs to take before they make an offer to …

View Post

Photographers: You need more patience in your marketing

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

Let’s have another chat about marketing your architectural or real estate photography business and I’d like to talk about something that I think you need at the foundation of any marketing campaign you do in 2021. If you include this in your marketing then it’s going to have a significant impact on the ‘what’ and the ‘when’ of your marketing, …

View Post

How to get started in real estate photography: The Build A Photography Business Show

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

There’s a lot more to getting started in real estate photography than just learning some new skills or getting a wide-angle lens.

In this video I went through a 3-stage process covering 7 different areas of your business, and I think this will help you get your new venture off to the best possible start.

View Post

How can real estate & architectural photographers get clients in a saturated market: The Build A Photography Business Show

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

How do real estate and architectural photographers get more clients when you’re in a busy market with a lot of other photographers? This is a big issue for a lot of photographers, and it can be really hard to stand out and even get noticed, so let’s work on a plan for what you can do to make a real …

View Post

The Build A Photography Business Show: Be prepared for the quiet season

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

Real estate photographers: do you typically have a quiet winter in your business? I know that in some places during winter, especially when there is snow around, the whole real estate industry slows down and there just isn’t a lot of activity happening. Or maybe your slow season is at another time of year when, for whatever reason, very few …

View Post

Real estate photographers: How to compete against really good photographers

In Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

View Post

Real estate photographers: How to move from part-time to full-time

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

View Post

Get more clients for your real estate photography business – offline marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? This process of building connections with your dream clients offline is an important one, so in the video below I’ll share some tips for what you might like to do. It’s not necessarily easy, which is why a lot of photographers don’t put the …

View Post

Get more clients for your real estate photography business – online marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? Well, I’d want to develop both an online marketing plan and an offline marketing plan. Our online marketing plan is going to feature four main elements, and in this video I look at how these elements fit together, and how you can optimise each …

View Post

A 3-step action plan for photographers

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you’re an architectural or real estate photographer, are you waiting for things to happen to you, or are you making things happen for you? In this video I’ll walk you through a simple 3-step monthly action plan that I’ve created for photographers just like you. If you can complete this action plan each and every month you’ll start accomplishing …

View Post

Photographers: love the process of photography & business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you own a real estate photography or architectural photography business, you need to love taking photos but you also need to love the process of being a business owner. So in this video we’ll look at why that matters, and then I go through 3 things you can do to help develop that love for the process if you’re …

View Post

Real estate photography: the 5 elements of a business and how they fit together

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

View Post

Marketing your real estate photography business

In Real estate photography marketing by Build A Photography Business

Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …

View Post

Real estate photographers: Why you need a diverse client base

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …