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My interview on Upmarket Podcast – A live coaching session + what I’ll be sharing at the PMRE Conference

In Real estate photography marketing by Build A Photography Business

I was recently interviewed by Reed Fish for the Upmarket Podcast. The full podcast is well worth a listen as I did a coaching session with Reed talking about his real estate photography business and what he might be able to do to expand into a new territory … … we talked about the PMRE Conference … … and then we …

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Real estate photographers: how do you keep your clients?

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

If you’re a real estate or architectural photographer, what can you do to keep your clients? In this video I’ll share five things you can do to keep your clients and reduce the risk of your photography business shrinking. Video transcript: Real estate photographers: how do you keep your clients? Now a few weeks back I talked about the issues …

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Real estate photographers: 10 reasons why you don’t get new clients

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this live event we looked at some of the reasons why real estate photographers aren’t getting new clients, or why you’re not getting as many as you’d like. Now obviously we talked about pricing and differentiation because they’re the big ones, but we also looked at a few less obvious reasons that might spark a new idea for you. …

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Real estate photographer website reviews

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

In this video I reviewed the websites of three real estate photographers, ranking each of them for things like brand alignment, SEO and site design.Here’s what we covered in this episode (you can jump to the different sections in the video timeline): 0:00 – Intro 1:56 – Review: Monica from Washington 10:41 – Review: Rick from Texas 14:41 – Review: …

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Real estate photographers: Take your business to the next level

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this video we looked at the four levels of a real estate photography business: 1. Start up 2. Growth 3. Team-building 4. Scale I’ll help you identify which level you’re at right now, and by the end of the video you’ll have a clear picture of the changes you need to make if you want to step up to …

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Real estate photographers: How to earn at least 20 percent more

In Build A Photography Business Show, Real estate photography marketing, Real estate photography pricing by Build A Photography Business

In this video I’ll share a few ideas you can use if you’re a real estate photographer to increase your annual revenue by 20% to 90% … or more! These ideas aren’t groundbreaking, but what I want to do is present them in a way that sets off a little spark of an idea in your head. Sometimes we just need …

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Real estate photographers: Which business model is best?

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this video we’ll take a look at two different business models used by photographers to see how you would implement each of them when it comes to pricing, image quality, client acquisition, time per shoot and more. Of course, you might sit somewhere between these two models so we’ll consider those options as well, and I’ll let you know …

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Real estate photographers: Do you want more commercial clients?

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

If you typically shoot real estate but you’d like to be doing more photo shoots for builders, architects, hotels and interior designers, then I’d like to share eight things you can do to bring more diversity to your client mix.Here’s what we covered in this episode (you can jump to the different sections in the video timeline): 0:00 – Intro 3:08 …

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Marketing for real estate and architectural photographers

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

If you’re a real estate photographer or an architectural photographer then at some point you’ve probably asked this question: “How do I get more clients?” I’ve been involved in real estate and architectural photography for over 20 years, and in that time I’ve learned that there are some steps every photographer needs to take before they make an offer to …

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Photographers: You need more patience in your marketing

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

Let’s have another chat about marketing your architectural or real estate photography business and I’d like to talk about something that I think you need at the foundation of any marketing campaign you do in 2021. If you include this in your marketing then it’s going to have a significant impact on the ‘what’ and the ‘when’ of your marketing, …

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How to get started in real estate photography: The Build A Photography Business Show

In Build A Photography Business Show, Real estate photography - business management, Real estate photography marketing by Build A Photography Business

There’s a lot more to getting started in real estate photography than just learning some new skills or getting a wide-angle lens.

In this video I went through a 3-stage process covering 7 different areas of your business, and I think this will help you get your new venture off to the best possible start.

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How can real estate & architectural photographers get clients in a saturated market: The Build A Photography Business Show

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

How do real estate and architectural photographers get more clients when you’re in a busy market with a lot of other photographers? This is a big issue for a lot of photographers, and it can be really hard to stand out and even get noticed, so let’s work on a plan for what you can do to make a real …

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Real estate photographers: Be prepared for the quiet season

In Build A Photography Business Show, Real estate photography marketing by Build A Photography Business

Real estate photographers: do you typically have a quiet winter in your business? What do you do if you want to keep working through that time because you can’t afford for things to go quiet? That’s what I addressed in episode 4 of The Build A Photography Business show, with four steps (plus one optional one) that will help you …

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Real estate photographers: How to compete against really good photographers

In Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

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Real estate photographers: How to move from part-time to full-time

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

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Get more clients for your real estate photography business – offline marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? This process of building connections with your dream clients offline is an important one, so in the video below I’ll share some tips for what you might like to do. It’s not necessarily easy, which is why a lot of photographers don’t put the …

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Get more clients for your real estate photography business – online marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? Well, I’d want to develop both an online marketing plan and an offline marketing plan. Our online marketing plan is going to feature four main elements, and in this video I look at how these elements fit together, and how you can optimise each …