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A 3-step action plan for photographers

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you’re an architectural or real estate photographer, are you waiting for things to happen to you, or are you making things happen for you? In this video I’ll walk you through a simple 3-step monthly action plan that I’ve created for photographers just like you. If you can complete this action plan each and every month you’ll start accomplishing …

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Photographers: love the process of photography & business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you own a real estate photography or architectural photography business, you need to love taking photos but you also need to love the process of being a business owner. So in this video we’ll look at why that matters, and then I go through 3 things you can do to help develop that love for the process if you’re …

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Real estate photography: the 5 elements of a business and how they fit together

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

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Marketing your real estate photography business

In Real estate photography marketing by Build A Photography Business

Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …

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Real estate photographers: Why you need a diverse client base

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …

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Positioning your photography business and why it matters

In Real estate photography marketing by Build A Photography Business

Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …

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Too busy to be marketing your real estate photography business?

In Real estate photography marketing by Build A Photography Business

“I don’t have time to be doing any marketing at the moment because I’m too busy shooting!”This is a common situation for a LOT of photographers who switch between being super busy and being scarily quiet, but they only work on marketing their business and reaching out to dream clients when their business is quiet and they don’t have a …

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Real estate photographers: Is this holding you back?

In Real estate photography marketing by Build A Photography Business

A lot of architectural and real estate photographers struggle with trying to get things done when it comes to marketing and raising prices, to name just two. What is it that is holding these photographers back? They know what they should be doing: – more marketing – more content on their website – higher prices – better photography gigs for architects, …

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What can photographers learn from the Olympics?

In Real estate photography marketing by Build A Photography Business

What can photographers learn from the Olympics? There’s obviously a lot to be learned when it comes to business operations and professionalism, but in this video I talk about three things athletes do that photographers can apply in their photography business. If you apply all three of these, it’s absolutely going to make a big difference to the success of …

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Behind the scenes of a photography training site

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

Would you like to take a look behind the scenes at my training and coaching program for real estate photographers? This is the exact program that over 30 photographers in Australia, the USA, Canada, England and Europe are currently using to attract more clients and become better photographers. It’s where I have over 90 training modules on photography, marketing, quote …

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How to find balance in your photography business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this video I talk about the importance of finding balance in your real estate photography business. Let’s imagine that a graph represents the different departments in your business. So you’ve got photography, and marketing, and financials, and time management, and your online presence. If you were to plot your skills or your degree of control for each of these departments, …

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11 real estate photographer websites reviewed

In Real estate photography marketing by Build A Photography Business

Last week I asked for real estate photographers around the world to submit their website for a review. In this video I review 11 real estate photographer websites, and we’re going to do that based around five criteria: 1. As a first time visitor to the site, is it clear that they do real estate photography? I’ve seen thousands of real estate …

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4 reasons why agents aren’t hiring you as their real estate photographer

In Real estate photography marketing by Build A Photography Business

Are you a real estate photographer looking for some marketing tips? I’ve got 4 reasons why real estate agents aren’t hiring you as their real estate photographer. Now, there are more reasons than this, but these are 4 common ones, and I think if you can get these sorted out, then you WILL have more work coming in. If you’d …