I was recently interviewed by Reed Fish for the Upmarket Podcast. The full podcast is well worth a listen as I did a coaching session with Reed talking about his real estate photography business and what he might be able to do to expand into a new territory … … we talked about the PMRE Conference … … and then we …
Real estate photographers: Use the quiet season to prepare for the year ahead
If you’re about to enter your quiet season as a real estate photographer, are you going to make the most of that time, or are you going to waste it? If you want to use the quiet season to finally do the things you keep putting off, then here’s what you might like to do (and I’d start on this ASAP …
How I help photographers get clear on what they need to do
I was running a session with a small team of real estate photographers last week, and we were talking about goals and habits. I asked the photographers: “What is one big goal you have for your business?” … and they all listed one of their goals and what they hope to do. Then I asked them: “Imagine it is 12 months …
Real estate photographers: “My work isn’t good enough to charge more.”
This is something I hear from a lot of real estate photographers when talking about their prices – “My work isn’t good enough to charge more”. I think this is often a confidence issue rather than a photography issue, so I’d like to share how you can move the issue of what to charge for your photography from something that’s …
Real estate photographers: Your time problem is expensive.
If you’re a real estate or architectural photographer, do you have an expensive time problem? In this video I’ll share five things you can do to overcome your time problem and get back in control. Video transcript: Real estate photographers: your time problem is expensive. Now if you’re a real estate photographer or an architectural photographer, you might have a …
Real estate photographers: how do you keep your clients?
If you’re a real estate or architectural photographer, what can you do to keep your clients? In this video I’ll share five things you can do to keep your clients and reduce the risk of your photography business shrinking. Video transcript: Real estate photographers: how do you keep your clients? Now a few weeks back I talked about the issues …
Real estate photographers: How to make 2022 your best year ever
In this live event we looked at five practical things real estate photographers can do to make 2022 their best year ever PLUS I giveaway a $100 voucher for Samy’s Camera to a lucky photographer during the show.Video transcript: How to make 2022 your best year ever What are you going to start doing differently to make 2022 your best …
Real estate photographers: 10 reasons why you don’t get new clients
In this live event we looked at some of the reasons why real estate photographers aren’t getting new clients, or why you’re not getting as many as you’d like. Now obviously we talked about pricing and differentiation because they’re the big ones, but we also looked at a few less obvious reasons that might spark a new idea for you. …
Real estate photographer website reviews
In this video I reviewed the websites of three real estate photographers, ranking each of them for things like brand alignment, SEO and site design.Here’s what we covered in this episode (you can jump to the different sections in the video timeline): 0:00 – Intro 1:56 – Review: Monica from Washington 10:41 – Review: Rick from Texas 14:41 – Review: …
Real estate photographers: Take your business to the next level
In this video we looked at the four levels of a real estate photography business: 1. Start up 2. Growth 3. Team-building 4. Scale I’ll help you identify which level you’re at right now, and by the end of the video you’ll have a clear picture of the changes you need to make if you want to step up to …
15 things I wish I knew before I started doing real estate photography
In this live event I shared 15 things I wish I knew before I started doing real estate photography, and these lessons come from the combined experience of running my own photography business for 17 years and from coaching over 200 photographers around the world. I covered photography, marketing, pricing, hiring team members and more, spread across 15 simple lessons …
Photographers: Here’s your weekly activity checklist to build your business
When you run a real estate or architectural photography business it’s easy to get caught up in the creative side of things, but you’ll only find real success when you focus long-term on the business. In this live event I shared the core activities you need to be working on each week if you want to grow. I walked through …
Real estate photographers: How to earn at least 20 percent more
In this video I’ll share a few ideas you can use if you’re a real estate photographer to increase your annual revenue by 20% to 90% … or more! These ideas aren’t groundbreaking, but what I want to do is present them in a way that sets off a little spark of an idea in your head. Sometimes we just need …
Real estate photographers: Which business model is best?
In this video we’ll take a look at two different business models used by photographers to see how you would implement each of them when it comes to pricing, image quality, client acquisition, time per shoot and more. Of course, you might sit somewhere between these two models so we’ll consider those options as well, and I’ll let you know …
Photographers: how your accountability determines your success
Why accountability is important for photographers. / An example of an accountability session. / The 6-step process to improve your level of self-accountability. / The $44,000 impact from a tiny change any photographer can make.
Real estate photographers: Do you want more commercial clients?
If you typically shoot real estate but you’d like to be doing more photo shoots for builders, architects, hotels and interior designers, then I’d like to share eight things you can do to bring more diversity to your client mix.Here’s what we covered in this episode (you can jump to the different sections in the video timeline): 0:00 – Intro 3:08 …
Marketing for real estate and architectural photographers
If you’re a real estate photographer or an architectural photographer then at some point you’ve probably asked this question: “How do I get more clients?” I’ve been involved in real estate and architectural photography for over 20 years, and in that time I’ve learned that there are some steps every photographer needs to take before they make an offer to …
Photographers: Managing clients with unrealistic expectations
If you’re a real estate photographer or architectural photographer – How do you manage those clients that have unrealistic expectations? In this video I’m going to walk you through the 3 areas of your business you’ll want to work on so you’re thoroughly prepared for anything they might throw at you: setting boundaries, preparing your resources and knowing how to engage with a client.
Real estate photographers: How to build your team
So your real estate photography business is growing and you’re wondering if you should hire some extra team members. It can be a daunting prospect and one that you might be tempted to put off just because it looks like it’ll be too big to manage … “Should I hire someone now or wait until I get busier? And how …
Photographers: You need more patience in your marketing
Let’s have another chat about marketing your architectural or real estate photography business and I’d like to talk about something that I think you need at the foundation of any marketing campaign you do in 2021. If you include this in your marketing then it’s going to have a significant impact on the ‘what’ and the ‘when’ of your marketing, …