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How do you compete against cheap photographers?

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: What do you do when really cheap photographers enter your market? In this video we’ll look at 8 ideas you can use to compete against your cheap competitors! They provide business solutions for real estate photographers around the world, including scheduling, payment, photo delivery and single property websites. For more details visit their website: www.urbanimmersive.com What …

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A 3-step action plan for photographers

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you’re an architectural or real estate photographer, are you waiting for things to happen to you, or are you making things happen for you? In this video I’ll walk you through a simple 3-step monthly action plan that I’ve created for photographers just like you. If you can complete this action plan each and every month you’ll start accomplishing …

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Raise your prices

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: you probably need to raise your prices. I know a lot of photographers feel very nervous about a price increase because they feel that they will lose too many clients. In this video we’ll look at the difference between elastic pricing and inelastic pricing, and I’ll show you how you can calculate the value for …

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Photographers: love the process of photography & business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you own a real estate photography or architectural photography business, you need to love taking photos but you also need to love the process of being a business owner. So in this video we’ll look at why that matters, and then I go through 3 things you can do to help develop that love for the process if you’re …

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How portrait and wedding photographers can get started in architectural & real estate photography

In Real estate photography - business management, Real estate photography pricing, Real estate photography tutorials by Build A Photography Business

If you’re currently doing portrait & wedding photography, then you might like to consider adding architectural and real estate photography to your list of services – or perhaps even make a complete switch. To help you get started here’s a video where I outline a 4-stage plan for adding real estate & architectural photography to what you are already doing. …

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Help for real estate photographers: The 4P Analysis episode 2

In The 4P Analysis: Review a photography business by Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …

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Help for real estate photographers: The 4P Analysis episode 1

In The 4P Analysis: Review a photography business by Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …

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Real estate photography: the 5 elements of a business and how they fit together

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

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Marketing your real estate photography business

In Real estate photography marketing by Build A Photography Business

Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …

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Real estate photographers: Why you need a diverse client base

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …

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Positioning your photography business and why it matters

In Real estate photography marketing by Build A Photography Business

Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …

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How to step up beyond real estate photography

In Real estate photography marketing by Build A Photography Business

Are you a real estate photographer? Do you want to step up beyond real estate photography and be doing more photo shoots for: In this video I talk about four things you’ll want to think about if you want to be doing more architectural and commercial photography. And please, feel free to leave a comment down below or send me …

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Don’t forget about the backend of your real estate photography business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

What are you doing about the backend of your real estate photography business? Do you have everything you need to deliver effective marketing? How good are your systems for following up with prospects, dealing with pricing issues, and having a website that works as well as it should? That’s an example of the backend that I’m talking about, and in …

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How to get more commercial photography shoots

In Real estate photography marketing by Build A Photography Business

I’ve heard want to be doing more photo shoots for architects, builders, hotels and more, but you’re not real sure what you should be doing to get those jobs. Over the last few weeks I’ve been running multiple training sessions for photographers on what they need to have in place to be considered for that high-end work, and we’ve spent …