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Help for real estate photographers: The 4P Analysis episode 2

In The 4P Analysis: Review a photography businessby Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …

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Help for real estate photographers: The 4P Analysis episode 1

In The 4P Analysis: Review a photography businessby Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …

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Real estate photography: the 5 elements of a business and how they fit together

In Real estate photography marketingby Build A Photography Business

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

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Marketing your real estate photography business

In Real estate photography marketingby Build A Photography Business

 Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your …

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Real estate photographers: Why you need a diverse client base

In Real estate photography marketingby Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …

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Positioning your photography business and why it matters

In Real estate photography marketingby Build A Photography Business

Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …

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How to step up beyond real estate photography

In Real estate photography marketingby Build A Photography Business

Are you a real estate photographer? Do you want to step up beyond real estate photography and be doing more photo shoots for: In this video I talk about four things you’ll want to think about if you want to be doing more architectural and commercial photography. And please, feel free to leave a comment down below or send me …

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Don’t forget about the backend of your real estate photography business

In Real estate photography marketingby Build A Photography Business

What are you doing about the backend of your real estate photography business? Do you have everything you need to deliver effective marketing? How good are your systems for following up with prospects, dealing with pricing issues, and having a website that works as well as it should? That’s an example of the backend that I’m talking about, and in …

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How to get more commercial photography shoots

In Real estate photography marketingby Build A Photography Business

I’ve heard want to be doing more photo shoots for architects, builders, hotels and more, but you’re not real sure what you should be doing to get those jobs. Over the last few weeks I’ve been running multiple training sessions for photographers on what they need to have in place to be considered for that high-end work, and we’ve spent …

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Real estate photographers: Is this holding you back?

In Real estate photography marketingby Build A Photography Business

A lot of architectural and real estate photographers struggle with trying to get things done when it comes to marketing and raising prices, to name just two. What is it that is holding these photographers back? They know what they should be doing: – more marketing – more content on their website – higher prices – better photography gigs for architects, …

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Remove rain from a photo with Photoshop

In Real estate photography: Photoshop tipsby Build A Photography Business

How do you remove rain from a photo using Photoshop? Maybe you’re a real estate photographer or a commercial photographer, and you need to take an exterior photo of a building and on the day of the shoot it’s raining. Do you have to reschedule? Perhaps, but not necessarily. In this video I’ll show you what you can do to …

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What can photographers learn from the Olympics?

In Real estate photography marketingby Build A Photography Business

What can photographers learn from the Olympics? There’s obviously a lot to be learned when it comes to business operations and professionalism, but in this video I talk about three things athletes do that photographers can apply in their photography business. If you apply all three of these, it’s absolutely going to make a big difference to the success of …

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Behind the scenes of a photography training site

In Real estate photography marketingby Build A Photography Business

Would you like to take a look behind the scenes at my training and coaching program for real estate photographers? This is the exact program that over 30 photographers in Australia, the USA, Canada, England and Europe are currently using to attract more clients and become better photographers. It’s where I have over 90 training modules on photography, marketing, quote …

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How to find balance in your photography business

In Real estate photography marketingby Build A Photography Business

In this video I talk about the importance of finding balance in your real estate photography business. Let’s imagine that a graph represents the different departments in your business. So you’ve got photography, and marketing, and financials, and time management, and your online presence. If you were to plot your skills or your degree of control for each of these departments, …