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Real estate photographers: How to compete against really good photographers

In Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

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Real estate photographers: How to move from part-time to full-time

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

Real estate photographers: In this video I give you a 5-step plan for how you can transition from part-time to full-time photography. This process will work through your reasons for changing, provide objective criteria by which you can determine when you should make the switch, and give you certainty around what you need to do beyond just ‘getting more clients’.

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Get more clients for your real estate photography business – offline marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? This process of building connections with your dream clients offline is an important one, so in the video below I’ll share some tips for what you might like to do. It’s not necessarily easy, which is why a lot of photographers don’t put the …

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Get more clients for your real estate photography business – online marketing

In Real estate photography marketing by Build A Photography Business

What would I do to get more clients for my real estate or architectural photography business? Well, I’d want to develop both an online marketing plan and an offline marketing plan. Our online marketing plan is going to feature four main elements, and in this video I look at how these elements fit together, and how you can optimise each …

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What are your goals for your business, and how do the various departments impact on each other?

In Real estate photography - business management by Build A Photography Business

Architectural and real estate photographers: What are the goals you have for your business? And when you set goals for one department in your business, such as revenue, how does that impact upon the other areas in your business? This is something that a lot of photographers miss, and that’s because they tend to look at the different areas in …

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How do you compete against cheap photographers?

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: What do you do when really cheap photographers enter your market? In this video we’ll look at 8 ideas you can use to compete against your cheap competitors! They provide business solutions for real estate photographers around the world, including scheduling, payment, photo delivery and single property websites. For more details visit their website: www.urbanimmersive.com What …

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A 3-step action plan for photographers

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you’re an architectural or real estate photographer, are you waiting for things to happen to you, or are you making things happen for you? In this video I’ll walk you through a simple 3-step monthly action plan that I’ve created for photographers just like you. If you can complete this action plan each and every month you’ll start accomplishing …

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Raise your prices

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: you probably need to raise your prices. I know a lot of photographers feel very nervous about a price increase because they feel that they will lose too many clients. In this video we’ll look at the difference between elastic pricing and inelastic pricing, and I’ll show you how you can calculate the value for …

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Photographers: love the process of photography & business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

If you own a real estate photography or architectural photography business, you need to love taking photos but you also need to love the process of being a business owner. So in this video we’ll look at why that matters, and then I go through 3 things you can do to help develop that love for the process if you’re …

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How portrait and wedding photographers can get started in architectural & real estate photography

In Real estate photography - business management, Real estate photography pricing, Real estate photography tutorials by Build A Photography Business

If you’re currently doing portrait & wedding photography, then you might like to consider adding architectural and real estate photography to your list of services – or perhaps even make a complete switch. To help you get started here’s a video where I outline a 4-stage plan for adding real estate & architectural photography to what you are already doing. …

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Help for real estate photographers: The 4P Analysis episode 2

In The 4P Analysis: Review a photography business by Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …

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Help for real estate photographers: The 4P Analysis episode 1

In The 4P Analysis: Review a photography business by Build A Photography Business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …

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Real estate photography: the 5 elements of a business and how they fit together

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

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Marketing your real estate photography business

In Real estate photography marketing by Build A Photography Business

Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …

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Real estate photographers: Why you need a diverse client base

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …