If you’re currently doing portrait & wedding photography, then you might like to consider adding architectural and real estate photography to your list of services – or perhaps even make a complete switch. To help you get started here’s a video where I outline a 4-stage plan for adding real estate & architectural photography to what you are already doing. …
Help for real estate photographers: The 4P Analysis episode 2
In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …
Help for real estate photographers: The 4P Analysis episode 1
In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …
Real estate photography: the 5 elements of a business and how they fit together
When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2. Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …
Marketing your real estate photography business
Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …
Pricing for real estate photography: what does a photo shoot cost you?
Real estate photographers: What does a photo shoot cost you? A lot of photographers in the world of real estate photography charge really low rates, down to $100 or even far less. But can a photographer operate a successful business at such low rates? To find out it’s worth looking at what it really costs you to do a photo …
Real estate photographers: Good photos or your best photos?
As a real estate photographer do you always need to deliver your best work? Well, a lot of photographers would say yes, we should always do the best we can. However, I see a lot of photographers who specialize in real estate photography spend too much time working on their photos, but they don’t charge their clients enough to cover …
Real estate photographers: Why you need a diverse client base
In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business: positioning, marketing, photography, pricing, and having a diverse client base. …
Positioning your photography business and why it matters
Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …
Too busy to be marketing your real estate photography business?
“I don’t have time to be doing any marketing at the moment because I’m too busy shooting!”This is a common situation for a LOT of photographers who switch between being super busy and being scarily quiet, but they only work on marketing their business and reaching out to dream clients when their business is quiet and they don’t have a …
Real estate photographers: Make 2018 your best year ever
If you’re a real estate photographer how are you going to make 2018 the best year ever for your business?
Real estate photographers: what should you be doing to build your business?
As an architectural or real estate photographer do you know what you ought to be doing to grow your business? Do you have a plan, or are you making it up as you go along? Yesterday I had our regular group coaching call with the photographers I work with and we spoke about the things that a photographer needs to …
How hard are you prepared to work?
As a real estate photographer how hard are you prepared to work? What are you willing to do when you finally secure a photo shoot with a dream client you’ve been chasing for months? That’s what I’d like to talk about in the video below:
Real estate photographers: Is this holding you back?
A lot of architectural and real estate photographers struggle with trying to get things done when it comes to marketing and raising prices, to name just two. What is it that is holding these photographers back? They know what they should be doing: – more marketing – more content on their website – higher prices – better photography gigs for architects, …
Remove rain from a photo with Photoshop
How do you remove rain from a photo using Photoshop? Maybe you’re a real estate photographer or a commercial photographer, and you need to take an exterior photo of a building and on the day of the shoot it’s raining. Do you have to reschedule? Perhaps, but not necessarily. In this video I’ll show you what you can do to …
What can photographers learn from the Olympics?
What can photographers learn from the Olympics? There’s obviously a lot to be learned when it comes to business operations and professionalism, but in this video I talk about three things athletes do that photographers can apply in their photography business. If you apply all three of these, it’s absolutely going to make a big difference to the success of …
Behind the scenes of a photography training site
Would you like to take a look behind the scenes at my training and coaching program for real estate photographers? This is the exact program that over 30 photographers in Australia, the USA, Canada, England and Europe are currently using to attract more clients and become better photographers. It’s where I have over 90 training modules on photography, marketing, quote …