View Post

Real estate photographers: Why you need a diverse client base

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …

View Post

Positioning your photography business and why it matters

In Real estate photography marketing by Build A Photography Business

Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …

View Post

Too busy to be marketing your real estate photography business?

In Real estate photography marketing by Build A Photography Business

“I don’t have time to be doing any marketing at the moment because I’m too busy shooting!”This is a common situation for a LOT of photographers who switch between being super busy and being scarily quiet, but they only work on marketing their business and reaching out to dream clients when their business is quiet and they don’t have a …

View Post

Real estate photographers: Is this holding you back?

In Real estate photography marketing by Build A Photography Business

A lot of architectural and real estate photographers struggle with trying to get things done when it comes to marketing and raising prices, to name just two. What is it that is holding these photographers back? They know what they should be doing: – more marketing – more content on their website – higher prices – better photography gigs for architects, …

View Post

Remove rain from a photo with Photoshop

In Real estate photography: Photoshop tips by Build A Photography Business

How do you remove rain from a photo using Photoshop? Maybe you’re a real estate photographer or a commercial photographer, and you need to take an exterior photo of a building and on the day of the shoot it’s raining. Do you have to reschedule? Perhaps, but not necessarily. In this video I’ll show you what you can do to …

View Post

What can photographers learn from the Olympics?

In Real estate photography marketing by Build A Photography Business

What can photographers learn from the Olympics? There’s obviously a lot to be learned when it comes to business operations and professionalism, but in this video I talk about three things athletes do that photographers can apply in their photography business. If you apply all three of these, it’s absolutely going to make a big difference to the success of …

View Post

Behind the scenes of a photography training site

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

Would you like to take a look behind the scenes at my training and coaching program for real estate photographers? This is the exact program that over 30 photographers in Australia, the USA, Canada, England and Europe are currently using to attract more clients and become better photographers. It’s where I have over 90 training modules on photography, marketing, quote …

View Post

How to find balance in your photography business

In Real estate photography - business management, Real estate photography marketing by Build A Photography Business

In this video I talk about the importance of finding balance in your real estate photography business. Let’s imagine that a graph represents the different departments in your business. So you’ve got photography, and marketing, and financials, and time management, and your online presence. If you were to plot your skills or your degree of control for each of these departments, …

View Post

8 questions from real estate photographers

In Real estate photography tutorials by Build A Photography Business

Last week I asked real estate photographers to send me their questions, and here are 8 questions that really stood out and I answer them in the video below: “What is the difference between full and crop sensor when it comes to quality of the images? I know that the lens I choose has a lot to do with it also, but …

View Post

Photoshop CC: Select and Mask tool for sky replacements

In Real estate photography tutorials, Real estate photography: Photoshop tips by Build A Photography Business

The Photoshop CC “Select and Mask” tool for sky replacements in real estate photography – does it work well, and how long does it take to replace a sky? In this video I go through three different exterior shots replacing the sky using the new “Select and Mask” tool from Photoshop CC. This tool was only released a few days …

View Post

Real estate photography pricing

In Real estate photography pricing by Build A Photography Business

As a real estate photographer, how do you set your prices? What do you need to consider when you’re first getting started in real estate photography, or when you are reviewing your current pricing structure? Here’s what we cover in this post (click on these links to jump to that section): Here’s why your photography pricing is so important How …

View Post

11 real estate photographer websites reviewed

In Real estate photography marketing by Build A Photography Business

Last week I asked for real estate photographers around the world to submit their website for a review. In this video I review 11 real estate photographer websites, and we’re going to do that based around five criteria: 1. As a first time visitor to the site, is it clear that they do real estate photography? I’ve seen thousands of real estate …