What would I do to get more clients for my real estate or architectural photography business? Well, I’d want to develop both an online marketing plan and an offline marketing plan. Our online marketing plan is going to feature four main elements, and in this video I look at how these elements fit together, and how you can optimise each …
What are your goals for your business, and how do the various departments impact on each other?
Architectural and real estate photographers: What are the goals you have for your business? And when you set goals for one department in your business, such as revenue, how does that impact upon the other departments within your business? This is something that a lot of photographers miss, and that’s because they tend to look at the different areas in …
How do you compete against cheap photographers?
Architectural and real estate photographers: What do you do when really cheap photographers enter your market? In this video we’ll look at 8 ideas you can use to compete against your cheap competitors! Video sponsor: Urbanimmersive They provide business solutions for real estate photographers around the world, including scheduling, payment, photo delivery and single property websites. For more details visit their …
A 3-step action plan for photographers
If you’re an architectural or real estate photographer, are you waiting for things to happen to you, or are you making things happen for you? In this video I’ll walk you through a simple 3-step monthly action plan that I’ve created for photographers just like you. If you can complete this action plan each and every month you’ll start accomplishing …
Raise your prices
Architectural and real estate photographers: you probably need to raise your prices. I know a lot of photographers feel very nervous about a price increase because they feel that they will lose too many clients. In this video we’ll look at the difference between elastic pricing and inelastic pricing, and I’ll show you how you can calculate the value for …
Photographers: love the process of photography & business
If you own a real estate photography or architectural photography business, you need to love taking photos but you also need to love the process of being a business owner. So in this video we’ll look at why that matters, and then I go through 3 things you can do to help develop that love for the process if you’re …
How portrait and wedding photographers can get started in architectural & real estate photography
If you’re currently doing portrait & wedding photography, then you might like to consider adding architectural and real estate photography to your list of services – or perhaps even make a complete switch. To help you get started here’s a video where I outline a 4-stage plan for adding real estate & architectural photography to what you are already doing. …
Help for real estate photographers: The 4P Analysis episode 2
In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …
Help for real estate photographers: The 4P Analysis episode 1
In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …
Real estate photography: the 5 elements of a business and how they fit together
When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2. Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …
Marketing your real estate photography business
Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your own …
Pricing for real estate photography: what does a photo shoot cost you?
Real estate photographers: What does a photo shoot cost you? A lot of photographers in the world of real estate photography charge really low rates, down to $100 or even far less. But can a photographer operate a successful business at such low rates? To find out it’s worth looking at what it really costs you to do a photo …
Real estate photographers: Good photos or your best photos?
As a real estate photographer do you always need to deliver your best work? Well, a lot of photographers would say yes, we should always do the best we can. However, I see a lot of photographers who specialize in real estate photography spend too much time working on their photos, but they don’t charge their clients enough to cover …
Real estate photographers: Why you need a diverse client base
In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business: positioning, marketing, photography, pricing, and having a diverse client base. …
Positioning your photography business and why it matters
Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …
Too busy to be marketing your real estate photography business?
“I don’t have time to be doing any marketing at the moment because I’m too busy shooting!”This is a common situation for a LOT of photographers who switch between being super busy and being scarily quiet, but they only work on marketing their business and reaching out to dream clients when their business is quiet and they don’t have a …
Real estate photographers: Make 2018 your best year ever
If you’re a real estate photographer how are you going to make 2018 the best year ever for your business?
Real estate photographers: what should you be doing to build your business?
As an architectural or real estate photographer do you know what you ought to be doing to grow your business? Do you have a plan, or are you making it up as you go along? Yesterday I had our regular group coaching call with the photographers I work with and we spoke about the things that a photographer needs to …