It is your positioning and how you portray your brand, not your ability, that determines what you are paid.

As creatives we tend to focus on our creative skills, and that's important. However, having great skills doesn't necessarily mean your clients and prospects are willing to pay what you think you're worth. Instead, focus on building a brand that positions you as an expert and leader in your market.

As I shared in a video  called "10 reasons why you don't get new clients":
"Where you get problems is if there’s an inconsistency between your brand and your prices, so maybe they’ve looked at your website but your website makes you look like a cheap photographer, then they’re not going to be willing to spend those higher rates because basically they feel like they’re getting a bad deal."

That's why brand-building is a big part of what we do inside REPS, with resources and training to help you position your brand the right way:

Educational documents and resources that you can customize and share.

Website templates and content ideas.

Blog content ideas and templates.

Pre-written social media posts that you can easily customize with your own images.

What you share on social media has a big impact on how your prospects perceive you. Share the right content, and do it consistently, and you'll build a brand that your dream clients want to work with.

With that in mind, I'll show you what's worked for me on social media, you'll get resources and ideas for what to share, and I'll show you how to make your social media content work best for you.

Social media content ideas: A collection of social media post templates that you can use to quickly create stunning social media posts to promote your business.

Instagram content and growth: What content to share, when to post content, and options for growing your followers.

Social media ads: How to make sure you’re hitting the right market, how to setup the ads and specific examples of what to include in your ad campaigns.

LinkedIn: We've got 9 modules all about LinkedIn, covering etiquette, setting up the perfect profile, a daily LinkedIn action plan and how to move someone from prospect to client.

Repurpose content: To help you manage the repurposing of your content for your social media channels, I’ve created a document that you can use to make sure you get everything done and track all of your assets.

How to engage with others: Social media is not a one-way street - by proactively engaging with others you boost your visibility and develop trust, and we'll show you how to do this right.

This program will teach you how to get listed on the first page of Google for multiple terms, and that means more bookings for you.

If you’re on the second page then hardly anyone is going to find you, and you’ll be lost in the crowd. When I was running my photography business, I was always on the front page for a wide range of search terms. That made a big difference, as I was getting a lot of enquiries from new clients who found me when searching for an architectural photographer or a real estate photographer.

Website templates: This collection of modules provides you with website content for your home page and services pages, designed to both rank well in local search and effectively sell your services.

REP RANK: We have an online search engine ranking system called REP RANK where you receive a report every week giving you updated data on where your website ranks for multiple search terms in your area, as well as a continuously updated audit of your website and an online marketing plan. Knowing how you are tracking for specific search terms can guide you as to what changes you need to make to your website.

How to write content for your blog: They might seem a little outdated, but blogs are still very effective SEO tools. We'll show you how to plan, write and deliver new blog content the easy way.

Getting your business found by a dream client when they are searching online is a significant bonus for a photographer, and so you want to be found in as many places as possible.

If you’re not yet on page 1 of an online search then hardly anyone is finding you. And if you are already on page 1, then you want as many listings up there as possible to increase your chances of a visit to your site.

To help you with your online search results I’ve built a photographer directory at www.bestrealestatephotographers.com that is exclusively for REPS team members. All you need to do is submit your information and images, and I’ll create a comprehensive listing for you. This site is setup to rank well in the search engine results, and most of the current listings on the site are on the 1^st page of an online search result for a real estate photographer in their local area.

REPS includes marketing tools to help you build those connections and stay in touch. It also includes the backend systems to help you monitor those relationships from start to finish:

Get a meeting with any client: This resource will help you secure a face-to-face meeting with just about any agent or business owner.

Pre-written marketing sequences: Use these multi-step processes to make that first introduction, build trust and make them an offer.

Engage with prospects who already have a photographer: A lot of your dream clients will already have a photographer, so this will show you five ways you can approach them.

Office presentations: We've got three pre-written office presentations so you can be confident in what you deliver.

Staying in regular contact with clients and prospects is the best way to build trust and ensure clients stay long-term:

Monthly newsletters: REPS includes a pre-written monthly newsletter you can send to your real estate and commercial clients each month. So instead of spending an entire day writing and designing a newsletter each month, you simply download our PSD files, customize them for your business, and start delivering.

Educational resources: By consistently sharing high-quality educational resources you'll always be top of mind for your clients and prospects.

One of the biggest mistakes a lot of photographers make is they don't charge enough for their services. REPS will help you with all of this so you can make a profit:

Excel documents to precisely calculate your fee: These custom-designed Excel docs will tell you what you should be charging for each of your real estate photo shoots and add-on services.

Pricing for commercial shoots: Know what to charge any commercial client. This is a challenge for a lot of photographers, but these resources will help you feel confident in your pricing.

Premium pricing: Know what you need to do to position your business for premium pricing using the pre-made tools inside the program.

A lot of photographers make the mistake of either not looking professional when sending a quote or pricelist to a client, so REPS will help you to get this right:

Real estate pricing pack: When a potential client asks for a price list send them this information pack. It's pre-written and ready for you to use.

Real estate photography price lists: These PSD price lists are pre-made and ready for you to download and use online or in print. They are laid out just right to maximize sales.

Commercial photo shoot pack: This is a pre-written pack that you send to a commercial client when they ask for a quote for a photo or video shoot.

Commercial quote document: This Word document comes in multiple versions for sending to commercial clients. All you need to do is make a few changes to suit the specific quote and then send it out.

Licensing and copyright: These resources can be downloaded, customized and shared with your clients and prospects to help explain image licensing.

The easiest way to increase your monthly revenue is to upsell extra services. How do you upsell?

It’s not that hard to do. First of all, you need to create a great product. So if you’re doing video, make sure the video is awesome. If you’re doing floorplans, make them amazing.

The second thing you need to do is to proactively sell the benefits of using the product. Your clients aren’t going to buy any of those add-on services if they don’t understand how they help them and the benefits they get from them, so you need to get clear on how your products help your clients and then script it just like they do at your local fast food restaurant.

Educate your prospects: The educational marketing tools in REPS will help your clients understand the benefits for them in booking you for more than just still photography. Use our pre-written resources to help them learn how video and other marketing tools can help them.

Upselling scripts for real estate and commercial shoots: These upselling scripts will help you sell more video tours, 360 tours and aerial shots, so you increase the average revenue on each photo shoot across the business.

A lot of photographers send off pricelists and quote requests, but they don't follow-up later and as a result they're leaving money on the table.

Lost bookings: These scripts will help you follow-up with prospects that didn't book a shoot after you sent them a price. That gives you a better chance at getting them as a client now, or potentially having them choose you for their next project.

What do you do when a client asks for a cheaper price? A lot of people struggle with this and will cave in to the customer's request for a cheaper price. However, it is possible to respond in a way that leaves everyone happy.

Pricing objection scripts: In this module I've got 16 different ways to respond to pricing objections so you'll have plenty of options you can pull out, depending on the situation.

Having photographed thousands of homes, I’ve discovered the short cuts and methods that can help you. What I’d like to do is help you become a better photographer much quicker than if you were on your own.

Here's some of what you get in my photography training:

How to shoot interiors: I'll walk through the tried and tested techniquse I've used for 15 years as a real estate photographer. I'll show you what I'd do in multiple situations, and importantly, give you feedback on the images you're working on so you can improve your photo skills.

How to shoot commercial interiors: A simple process for creating amazing interior shots for commercial clients.

Twilight shoots: Multiple ways to do twilight shoots and how to promote them.

You're not going to get those commercial clients until you can show them what you can do.

How to build your portfolio: I'll show you how to plan and create a strong portfolio that your prospects will love.

How to use your portfolio to get clients: Having a great portfolio is one thing, but using it to get more clients is where it's at. I'll guide in how to use your portfolio content to reach out to new prospects and build your business.

When you outsource your photo editing you open up more time in your week to focus on the core activities that only you can do. However, it can be difficult to find a reliable editor, so we'll help you with that.

How to shoot when outsourcing your editing: I'll show you the techniques I use, providing examples of what I did and what the photo editors delivered, so you'll see how you can use this process in your business.

Photo editor reviews: Want to outsource your photo editing but not sure who to go with? Use the collective experience of our group and see who other photographers recommend for outsourcing your photo editing.

Video content is huge these days, and I think any photographer needs to either be capable of creating video themselves, or know who to hire for their team.

Here's what we cover when it comes to the add-on services beyond still photography:

Video tours for real estate and other industries: In this module we cover the basics of exposure settings for video, the gear you can use, audio recording, music and the use of graphics and lower thirds (including files to download).

Get more video shoots - pricing and upselling: Learning how to shoot video is not enough, so in this module you'll learn how to price your video tours and, most importantly, how to sell them to your clients.

Marketing your video services: We've got a range of marketing tools for selling video services, many of them a done-for-you so you just need to download the files, customize the content and send it out.

Upselling for increased profits: This module covers a range of services you could offer your clients, then provides upselling scripts so you make more sales and increase your revenue just using your current client base. This is business growth efficiency at its best!

Video Superstar: This unique business concept will give you the tools and the service to sell video marketing to a much wider range of business clients.

You'll have access to my custom business dashboard to help you get organized in every area of your business:

- Track clients and prospects through every step of their marketing journey. You'll know exactly who you need to engage with, and when.

- Each marketing step in the dashboard is linked with the marketing tools inside the coaching program, so you'll know what to do.

- Monitor your revenue so you know how your business is performing and where you need to improve.

- Track tasks and activities from conception to delivery.

- Plan your commercial photo shoots so everything runs smoothly.

- Provide training to new photographers and monitor their performance.

- Keep a record of resources, brand assets and equipment.

You can't go far in business until you've defined where you're going. Set goals for yourself and get clear on what you need to do, and then you can implement your plan:

Goals for you and your business: This will help you determine exactly what you need to work on and when, giving you confidence and making your days more efficient. It's a long process but worth doing.

How to prepare for a natural disaster: We hope it doesn't happen, but this module will guide you on what to do so your business is prepared for almost any natural disaster. Don't be caught off-guard - be prepared, and you'll be in a much stronger place should disaster strike.

If you're building a successful photography business then at some stage you'll probably need to hire people. That can be a huge headache for a lot of small business owners, but these modules will help:

Hiring staff or subcontractors: In this module you’ll find an Excel document for analyzing current and future numbers so you know when to hire, how to plan ahead, and a process you can use to monitor your staff for image quality.

Learn how to run great interviews: Our human resources specialist provides training in how to find the right people for your business.

An Operations Manual will help you increase your efficiency and organize your business better than you've ever done before.

Operations Manual: Download my Operations Manual template and watch the videos to create a custom Operations Manual for your  business.

One of the biggest challenges a lot of photographers face is a lack of self-confidence. Here's what we have inside REPS to help with that:

How to deal with 'imposter syndrome': Listen to our special guest speak about imposter syndrome, and learn how to overcome any feelings of inadequacy so you can reach your goals.

How to be confident on video: Learn how to feel more confident on video, how to create and deploy videos, and how to convert video content into warm inbound leads.

You can't do everything on your own, so we've got a range of modules that center around outsourcing and automation so that your business can run as smoothly as possible:

Productivity and time management: Productivity experts have joined us to talk about time management, and how we should be looking to structure our days so that we can be as productive as possible.

How to manage unrealistic expectations: Managing your time also comes down to how effectively you can manage the people around you, including your clients, and we'll show you how you can do that politely yet effectively.

Group Members and Premium Members have exclusive access to our private Facebook Group, and that’s a great place for you to meet and share with other photographers around the world.

And because of our area exclusivity, you can share things openly because you don’t have to worry about your competition being there - you’ll be the only photographer from your area that I allow into the group.

I’m there in the Facebook Group every day as well, so if you have any questions about anything at all I’ll be there to jump in quickly to help you on your way.

Our weekly group coaching calls give you the chance to learn directly from me and other experts, stay motivated, and receive feedback on your entire business.

We've run over 300 of these group coaching sessions so far, covering everything from pricing to marketing to color grading and more. I run multiple sessions every week (to maximize the times when team members are available to attend the live calls), and the content is based around requests from team members so you know it's going to be relevant.

We also have special guests on these calls, such as website design gurus, leading commercial photographers giving advice on working within the commercial space, sales training experts, time management and productivity experts and more. So as you can see, it’s not just me that you’re getting, but a team of people who are experts at what they do.

Also, all group coaching calls are recorded, which means all of the group coaching calls we’ve had so far are sitting and waiting for you, and you get instant access to every single call as soon as you join this program.