As a real estate or architectural photographer, how do you stay on top of your marketing when things get busy?
In this video I’ll show you how to setup a marketing calendar for your photography business that you can use to help keep you on track:
So what is a marketing calendar?
That’s where you plan out all of your marketing activities for the next month, giving yourself tasks to complete each day to keep you on track.
Here’s a typical situation for a lot of real estate photographers: when you’re busy shooting you don’t do anything about marketing yourself – you’re too busy shooting, and you find that there’s no time for anything else. But then your busy-o-meter reading drops and the work stops coming in, and suddenly you’re thinking, “How can I get more work coming in?”
So that’s when you start getting busy with your marketing again and the marketing line on the busy-o-meter graph shoots up, and you try and do something, but it’s haphazard and random.
Build yourself a marketing calendar and you’ll know exactly what to do, you’ll be able to plan your marketing program into your budget for the year, and you’ll be able to see if you’re putting too much work into one type of marketing, and not enough into another.
I’d just like to quickly mention something else …
Group coaching for real estate photographers
In this video I also spoke briefly about a recent group coaching call that I had with the photographers in my program. We had a sales guru on a call that I ran last week and it was great! We ran through the right way to approach sales, how to build a pipeline of prospects, and a whole lot of stuff.
If you would like to find out more about these group and one-to-one coaching calls then send me an email or a Facebook Message sometime and I’d be happy to answer any questions you might have, or give you some details about the Real Estate Photography System program. As a member of my program you also have access to the marketing calendar I’ve put together, with full instructions on EXACTLY what to do each day. So if you need a little help with your marketing, this will get you on your way!
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