Case Study:
Abigail Haney grows annual photography revenue from $19,300 to six figures and becomes a go-to name for luxury listings
Name: Abigail Haney
Website: clearstoryvisuals.com
Location: Bay Area, California
Client profile: Abigail Haney runs Clear Story Visuals, a real estate and architectural photography and videography business. She changed careers to become a full-time real estate photographer in early 2022 and joined REPS in December 2023.
“I was making enough to cover ... the bare minimum of my living expenses and it simply was not sustainable.”
Challenge
Abigail was working hard, but the business was not yet sustainable.
In 2023, she generated $19,300 in photography revenue, enough to cover business expenses and only the bare minimum of her living costs. To supplement her income, she accepted low-paying freelance real estate and event photography work.
She was also trying to build the foundations of the business while learning the craft. She had no website, needed a better way to manage client expectations, lacked confidence in her abilities, struggled to control her time on job sites, and wanted to learn video production.
Abigail knew she needed guidance from someone who had already built a successful real estate photography business. She was looking for education, accountability, and a program that suited her personality without becoming another financial burden.
Solution
Abigail joined REPS because it combined relevant industry experience with personal support.
Darryl had already built a successful real estate photography business, did not coach direct competitors, and demonstrated through his content that he understood the industry and genuinely wanted photographers to succeed.
During her first year, Abigail attended the group coaching calls consistently and used the replays to reinforce what she was learning.
As her workload grew, she shifted toward the parts of REPS that best supported her goals:
- One-to-one calls to set priorities and turn goals into clear actions
- Curated group-call resources matched to the goals she was working toward
- Direct email support for pricing, customer relations, and difficult business decisions
- Accountability to follow up consistently with valuable prospects
One example was winning her first builder client. Abigail and Darryl discussed the lead by email, then used one-to-one calls to plan the follow-up, strengthen her presentation, and prepare the contract.
That process helped her turn the opportunity into a new commercial client.
"While I am far from mastering business ownership, I continue to learn, work and grow with the help and encouragement from Darryl and his REPS coaching program."
“I have now become one of the go to photographers for high-end and luxury listings in my area.”
Results
Since joining REPS, Abigail has:
- Increased photography revenue from $19,300 in 2023 to six figures by 2025.
- Won her first builder client through consistent follow-up, a stronger presentation, and a professional contract
- Moved away from low-paying freelance work to focus on growing her own business
- Progressed from photographing lower-end properties to becoming a go-to photographer for high-end and luxury listings in her area
- Built a strong online presence and reliable systems for booking and pricing
- Developed the confidence to set boundaries and handle client relationships professionally
The growth is not only financial. Abigail now has clearer systems, stronger positioning, better clients, and the confidence to run the business on her terms.