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How does this work?
The first thing to do when seeking to build resilience is to identify the kind of business you want to be and the type activities that make you happy, because when you’re enjoying what you’re doing you’ll be far more resilient and able to get through the tough times. And that’s where this worksheet can help.
Step 1.
For each column in the first row of the table, write down:
- What photography services and other services do you personally want to be doing?
- What types of clients make you happy?
- What fees would make you happy?
- What team would make you happy?
- What is the base line income level that would make you happy, assuming everything else is running just how you want it to run?
Write your answers for each of these in the first row of the relevant columns.
Step 2.
Once you’ve identified where you would like to be in each of these areas, the next step is to work on an action plan to define how you will get to your happy place. So in the second row of each column, write down what you need to do to accomplish what you wrote in the first row.
- With regard to photography, what do you need to do to allow you to shoot the type of projects you want to do?
- When it comes to clients, what do you need to do to work with more of those clients that you identified in the first row?
- When it comes to pricing, what do you need to do to implement your ideal fees by a certain date?
- With regard to your team, what do you actually need to do to build your ideal team?
- In terms of income, what do you need to do to reach that base line income level that you wrote in the first row?
So what we’re doing with these two steps, is you’re getting clear on the destination you want to reach, and in the second step you’re identifying the journey you need to take to get there.
Need more help?
If you need some extra help to implement your resilience action plan, I run a coaching program called The Real Estate Photography System that can help you with each of these areas. This program includes over 700 training modules, Group Coaching Calls with other photographers, plus 1-to-1 coaching calls to address your individual needs.
For further details, visit: buildaphotographybusiness.com/reps