The Real Estate Photography System
This is not just another course - it's a coaching program that is designed to train you, give you the marketing tools you need to grow, and then support you every step of the way.
Here's a quick overview of what's included with this program.
For further details click on the section you are interested in, or scroll down the page for a detailed look at each area.
What do photographers say about this?
"After joining and receiving all the information needed to really lift the business I was able to turn it into a successful business in what I would consider a short amount of time."
- Shane Cullen, Australia
Who am I?
I'm Darryl Stringer, and I started in real estate photography back in 1998. During those early years I made a lot of mistakes, but I eventually figured out how to make it work as a real estate and architectural photographer. By the time I sold my business in 2015 I had made over $2.7 million in photography sales.
Since 2015 I have been a full-time photography coach, and my goal is to help other photographers avoid the mistakes I made, guide them towards making great choices as business owners, and provide them with the tools and resources that will enable them to be as successful as they want to be.
How does The Real Estate
Photography System work?
The Real Estate Photography System is a membership program that works much like the licensing of a photo. You pay a license fee to access the tools and training for as long as you want to use it, and during that time you’ll be the only photographer I work with in your area.
Who is a good fit for this program?
I find that there are certain characteristics of photographers that fit this program and get the most out of it - firstly, they are committed to doing what needs to be done, and are willing to put the time into it. Secondly, they are open to suggestions and making changes to their business. And thirdly, they see coaching and training as an investment in themselves.
But some other photographers aren’t such a good fit for this program - they want change but they won’t put the work in to make it happen, and they see coaching and training as a cost they would rather avoid.
This program is definitely a better fit for the first type of photographer. Change happens when you put the work in, and if you are willing to do that then I would love to provide you with the clarity so you know what to do, the motivation so you get things done, and the support to help you do it.
This program is only available for one photographer in your area.
Why only one? I create these exclusive tools and resources that members of REPS can use, and the effectiveness of those marketing tools would be limited if multiple photographers in the same area were using them to target the same prospects.
So if you are interested I would encourage you to act quickly. I’ve had quite a number of photographers desperately wanting to work with me, and I have to give them the news that unfortunately I can’t help them because someone else got in ahead of them.
Would you like to know if your area is still available?
Enter your details in the form below, and I'll let you know if I currently have space available for you.
As an example, in the map above I've indicated the area that might be covered by a fictitious photographer in Philadelphia (approx 30 mile radius around the city).
Within this scenario, I would not work with another photographer in Philadelphia, but I could work with another photographer in Atlantic City, another in Brick Township, another in Allentown and another in New York City, provided those photographers do not also cover Philadelphia.
This System includes photography and editing training, with a series of videos where I share my techniques and what's worked for me in shooting architecture and real estate over the past 20 years.
Having photographed thousands of homes, and encountering some unique challenges, I’ve discovered the short cuts and methods that can help you. What I’d like to do is help you become a better photographer much quicker than if you were on your own.
Here's some of what you get in my photography training:
Introduction - how to shoot interiors:
I'll walk through the tried and tested technique I used for 15 years as a real estate photographer.
How to shoot commercial interiors:
A simple process for creating amazing interior shots for commercial clients.
Photo editing tricks:
A range of Photoshop editing tricks to help you overcome various issues, from mirrors to ceiling lights to lighting up spaces.
Multiple ways to do twilight shoots and how to promote them.
Day to dusk conversions:
Download a simple Photoshop Action to help you convert your daytime shots to dusk shots. Full video walkthrough so you'll know what to do.
How to build your portfolio:
Having a great portfolio of commercial images is the first step to expanding your business, and we'll show you how that's done.
How to shoot when outsourcing your editing:
I'll show you the techniques I use, providing examples of what I did and what the photo editors delivered, so you'll see how you can use this process in your business.
Photo editor reviews:
Want to outsource your photo editing but not sure who to go with? Use the collective experience of our group and see who other photographers recommend for outsourcing your photo editing.
Note: The screenshot on the left is from the training module site for REPS, and shows the modules that cover photography.
Pre-written Marketing Tools
Imagine what it would be like to have a complete marketing system at your fingertips, ready to bring in extra clients?
Would that help you feel a little more confident approaching an agent or business owner in your area? I’m sure it would – because this is exactly what I wish I had when I was shooting.
Here's a small sample of what we have when it comes to marketing:
Positioning tools that are pre-written and ready to go:
White papers, books and magazines that you download, customize and deliver.
Get a meeting with any client:
This resource will help you secure a face-to-face meeting with just about any agent or business owner.
Pre-written marketing sequences:
Use these multi-step processes to make that first introduction, build trust and make them an offer.
Engage with prospects who already have a photographer:
A lot of your dream clients will already have a photographer, so this will show you five ways you can approach them.
We've got three pre-written office presentations so you can be confident in what you deliver.
Pre-written monthly newsletters:
I’ll write your newsletters for you, so you can spend that time being paid to take more photos.
Note: The screenshots on the right and down below are from the training module site that's part of this program, and show the different sections that cover marketing in this program.
Do you know how to make the most of your social media channels? Do you know what you should be posting?
I'll show you what's worked for me on social media, you'll get resources and ideas for what to share, and we'll help you setup Facebook and Instagram advertising sequences that work:
How to run ads on Facebook, target the right audience, and use the Facebook Pixel to run automated campaigns.
Facebook content ideas:
A collection of PSD files that you can use to create quick and easy Facebook posts to promote your business.
Instagram content and growth:
What content to share, when to post content, and options for growing your followers.
How to make sure you’re hitting the right market, how to setup the ads and specific examples of what to include in your ad campaigns.
We've got 9 modules all about LinkedIn, covering etiquette, setting up the perfect profile, a daily LinkedIn action plan and how to move someone from prospect to client.
To help you manage the repurposing of your content for your social media channels, I’ve created a document that you can use to make sure you get everything done and track all of your assets.
How to engage with others:
Social media is not a one-way street - by proactively engaging with others you boost your visibility and develop trust, and we'll show you how to do this right.
Pricing & Quote Delivery
How much should you charge for your photo and video services? And what's the best way to delivery a quote to a potential client?
Getting your prices right is one of the most critical elements to your success as a photographer – and so I’ll help you work through the issues so you can make a profit.
Here's a small sample of what we have when it comes to pricing and quote delivery for real estate and commercial shoots:
Excel document to precisely calculate your fee:
This custom-designed Excel doc will tell you what you should be charging for each of your real estate photo shoots and add-on services.
Real estate pricing pack:
When a potential client asks for a price list send them this information pack. It's pre-written and ready for you to use.
Pricing for commercial shoots:
Know what to charge any commercial client.
Commercial photo shoot pack:
This is a pre-written pack that you send to a commercial client when they ask for a quote for a photo or video shoot.
Commercial quote document:
This Word document comes in multiple versions for sending to commercial clients. All you need to do is make a few changes to suit the specific quote and then send it out.
Know what you need to do to position your business for premium pricing using the pre-made tools inside the program.
Upselling scripts for real estate and commercial shoots:
These scripts will help you sell more services, and that's the easiest way to increase your monthly revenue.
Real estate photography price lists:
These PSD price lists are pre-made and ready for you to download and use online or in print. They are laid out just right to maximize sales.
Pricing objection scripts:
This PDF contains 16 different ways to respond to pricing objections from clients who want a cheaper price.
Scripts to help you follow-up with prospects that didn't book a shoot after you sent them a price.
Licensing and copyright:
These resources can be downloaded, customized and shared with your clients and prospects to help explain image licensing.
Note: The screenshot on the right is from the training module site for REPS, and shows the modules that cover pricing. Note that some of the module graphics have been blurred for privacy reasons.
In this collection of modules you will find training and resources that covers systems development, business planning, time management, hiring staff or subcontractors and more.
Here's some of what we cover:
Goals for you and your business:
These extensive Word document will help you determine exactly what you need to work on and when, giving you confidence and making your days more efficient.
Download this document and watch the videos to create your business Operations Manual. This will help you increase your efficiency and organize your business better than you've ever done it before.
Hiring staff or subcontractors:
In this module you’ll find an Excel document for analyzing current and future numbers so you know when to hire, how to plan ahead, and a process you can use to monitor your staff for image quality.
Complaints - how do you handle them:
We'll show you what to do when you receive a complaint from a client, with scripts and processes to keep you organized.
Copyright - what to say to businesses using your photos without permission:
These scripts will help you deal with agents and businesses who are using your photos without permission. Find that balance between education and enforcement, download pre-written Terms and Conditions, and use our message sequence to communicate with clients and others.
How to prepare for a natural disaster:
We hope it doesn't happen, but this module will guide you on what to do so your business is prepared for almost any natural disaster. Don't be caught off-guard - be prepared, and you'll be in a much stronger place should disaster strike.
How to deal with 'imposter syndrome':
Listen to our special guest speak about imposter syndrome, and learn how to overcome any feelings of inadequacy so you can reach your goals.
How to be confident on video:
Learn how to feel more confident on video, how to create and deploy videos, and how to convert video content into warm inbound leads.
What can you do to manage your time:
You can't do everything on your own, so we've got a range of modules that center around outsourcing and automation so that your business can run as smoothly as possible.
How to manage unrealistic expectations:
Managing your time also comes down to how effectively you can manage the people around you, including your clients, and we'll show you how you can do that politely yet effectively.
Productivity and time management:
One of our productivity experts joined us to talk about time management, and how we should be looking to structure our days so that we can be as productive as possible.
Note: The screenshot on the left shows the modules that cover business systems. Note that some of the module graphics have been blurred for privacy reasons.
We’ll get together twice a month to have a one-on-one chat about where you’re at, and what you need to do next to keep your business moving forward.
How would you benefit from having a coach?
Why do you need a coach? Elite athletes excel at what they do, yet they still have a coach for the same reason why a coach can help you in business:
- A coach provides a second set of eyes and can help you see things that you can’t because you’re too close to the action.
- A coach can provide you with a framework for moving forward, so you have a plan for where you want to be and how you’re going to get there.
- A coach can guide you with their experience or push you further than you think you can go, whether that’s with your photography or the operation of your business.
- A coach can help you tidy up your technique or show you a new way of doing things that is easier, better, or more efficient.
If you would like to work with me as your coach, I’ll help you:
- Address technical issues with your photography
- Provide guidance on how YOU can best market your services and attract more clients
- Address your individual needs as they arrive - so things like difficult clients, or quotes for unusual projects
- Act as a sounding board so you can feel confident in your decision making.
Our weekly group coaching calls give you the chance to learn from directly from me and other experts, stay motivated, and receive feedback on your entire business.
We've run over 250 of these group coaching sessions so far, covering everything from pricing to marketing to color grading and more. I run two sessions every week (to maximize the times when team members are available to attend the live calls), and the content is based around requests from team members so you know it's going to be relevant.
We also have special guests on these calls, such as website design gurus, leading commercial photographers giving advice on working within the commercial space, sales training experts, time management and productivity experts and more. So as you can see, it’s not just me that you’re getting, but a team of people who are experts at what they do.
Also, all group coaching calls are recorded, which means all of the group coaching calls we’ve had so far are sitting and waiting for you, and you get instant access to every single call as soon as you join this program.
This program will teach you how to get listed on the first page of Google for multiple terms, and that means more bookings for you.
If you’re on the second page then hardly anyone is going to find you, and you’ll be lost in the crowd. When I was running my photography business, I was always on the front page for a wide range of search terms. That made a big difference, as I was getting a lot of enquiries from new clients who found me when searching for an architectural photographer or a real estate photographer.
Within this program we also have an online search engine ranking system called REP RANK where you receive a report every week giving you updated data on where your website ranks for multiple search terms in your area, as well as a continuously updated audit of your website and an online marketing plan. Knowing how you are tracking for specific search terms can guide you as to what changes you need to make to your website.
Note: The screenshot on the right shows the modules that cover SEO. Note that some of the module graphics have been blurred for privacy reasons.
Getting your business found by a dream client when they are searching online is a significant bonus for a photographer, and so you want to be found in as many places as possible.
If you’re not yet on page 1 of an online search then hardly anyone is finding you. And if you are already on page 1, then you want as many listings up there as possible to increase your chances of a visit to your site.
To help you with your online search results I’ve built a photographer directory at www.bestrealestatephotographers.com that is exclusively for REPS team members. All you need to do is submit your information and images, and I’ll create a comprehensive listing for you. This site is setup to rank well in the search engine results, and most of the current listings on the site are on the 1st page of an online search result for a real estate photographer in their local area.
Private Facebook Group
Group members also have access to our private Facebook Group, and that’s a great place for you to meet and share with other photographers around the world.
And because of our area exclusivity, you can share things openly because you don’t have to worry about your competition being there - you’ll be the only photographer from your area that I allow into the group.
I’m there in the Facebook Group every day as well, so if you have any questions about anything at all I’ll be there to jump in quickly to help you on your way.
It’s so important that you think of yourself as more than a photographer. That means that you need to be able to offer more than still photos, especially given the enormous demand now for video content.
Here's what we cover when it comes to the add-on services beyond still photography:
Video tours for real estate and other industries:
In this module we cover the basics of exposure settings for video, the gear you can use, audio recording, music and the use of graphics and lower thirds (including files to download).
Shooting video in LOG mode:
Learn the settings for using LOG mode, plus how to correct the exposures and color grade inside Davinci Resolve video editing software.
This module covers how to measure and draw floor plans in a home or building.
Get more video shoots - pricing and upselling:
Learning how to shoot video is not enough, so in this module you'll learn how to price your video tours and, most importantly, how to sell them to your clients.
Marketing your video services:
We've got a range of marketing tools for selling video services, many of them a done-for-you so you just need to download the files, customize the content and send it out.
Upselling for increased profits:
This module covers a range of services you could offer your clients, then provides upselling scripts so you make more sales and increase your revenue just using your current client base. This is business growth efficiency at its best!
This unique business concept will give you the tools and the service to sell video marketing to a much wider range of business clients. If selling video to real estate agents has been hard work, this concept will open up doors like you wouldn't believe.
Note: The screenshot on the left is from the training module site for REPS, and shows the modules that cover add-on services. Note that some of the module graphics have been blurred for privacy reasons.
Take a 30 day risk-free trial for $49
If you join before another photographer takes your area you can take a test drive of Premium Membership for 30 days for just $49.
This 30 day trial includes:
- One-to-one coaching
- Group coaching calls (including all of the calls we’ve ever had)
- The private Facebook Group
- Area exclusivity, so you’re the only photographer in your area that I work with
- The done-for-you marketing tools
- A monthly newsletter you can send out to your clients
- All of the training modules on photography, pricing, offline and online marketing, and more.
… which is absolutely everything for 30 days for just $49.
This includes a 100% money back guarantee!
At any time during that 30 day trial you can choose to leave the program, and if you're disappointed I'll give you your money back.
Or if you think this is great and you want to keep on learning, you can stay with the program at one of the three membership levels.
Either way you can’t lose. You get to test out the program, see what it’s like, test out the photography training, all of the marketing tools, and the coaching program, and see if this is right for you.
Click Here To Submit Your Application
What does it cost after the 30 day trial?
We've got three membership levels for you to choose from, with either a monthly or annual fee.
Please note that there is no lock-in contract, so you are free to leave REPS at any time.
Group Membership Most Popular!
Do you work in a town or area with a population of less than 100,000?
I know that the opportunities to work as a real estate photographer in a smaller town with fewer real estate listings means less jobs, and I don’t want any photographer to be held back just because they live in a smaller town instead of a major city. To find out more send me an email with a note about the area you live in and the population of that area, and I’ll send you pricing details for a town of your size.
Not sure if you really need this?
If you're thinking that this all sounds great, but it's not something you need right now, then I understand where you're coming from. Because that's exactly what I was saying many years ago, and I thought I was doing the right thing.
So let's run through some of the objections you might have ...
"I already have enough clients."
Do you? What happens if one or two of your biggest clients leave? I know that this has happened to photographers I know. They've become reliant on a small number of clients who are keeping them very busy, but when those clients leave the photographers don't have enough other clients to cover for them.
The fact is that every photographer can take on more clients by making changes in their business, and increase their revenue and their profit margins. There are things we can do to diversify the market and find new opportunities, but sometimes it takes someone standing away from the coal face to see what's really going on. That's where we can help.
"I can't afford this right now."
Can you afford not to invest in yourself?
Think of the time and money you've already invested in your business, and how you would feel if one day you found that there just weren't enough photo shoots coming in for you anymore. What would that be like for you?
Don't risk it. With a team of other photographers, together with the training and resources I provide you with, you'll be giving yourself the best possible chance of not just keeping your business alive, but giving it every chance to grow and thrive and be the best it can be.
"I want to move beyond real estate photography, and do more commercial shoots."
We can help you there, too! Providing marketing and training for photographers to move outside of the real estate industry and really diversify their client base is a HUGE part of what we do in The Real Estate Photography System.
We have a lot of tools available to help you get more clients in the hotel industry, architecture, interior design, building supplies and more. Whilst real estate photography might be your bread and butter, I actively encourage all of my team members and provide them with training to move beyond real estate as well.
Submit an application to join
Thank you so much for your interest in the Real Estate Photography System. Here is the process to join:
Step 1. Complete the application form below, being as detailed as you can. Please note that completing this application form does not necessarily mean that you will become a member. It is only an application.
Step 2. I will let you know within 48 hours whether you have been successful or not. If you are successful then I will send you a link to my website where you can choose which membership level you would like to go with at the end of your 30 day trial. Choose the membership level you want, pay just $49, and only at the end of that 30 day trial will you make any further payment.
Step 3. Once payment has been made I will provide you with access to everything inside REPS.
Step 4. At any point during your 30 day trial you can choose to leave (and if you're disappointed let me know if you would like a full refund). If you choose to stay then you will automatically continue at one of three membership levels: Premium, Group or Basic Membership. Click here to see details about the membership levels.
Please make sure you’ve completed every question. Then, click on the “I want to build my business” button at the bottom of the screen to submit your application.
Note: If you have any problems with the form not working you're welcome to send me an email and we'll do the application that way instead. My address is: email@example.com
I would be truly honored if I could work with you on your business, but whether you would like me to work with you or not here's what I'd like you to take away from this:
The success of your business is not up to your competition, or your marketplace, or your background, or anyone else. It's up to you.
So here's what I'd like you to be saying to yourself:
"I will work on my photography, marketing and pricing. I will build my business from the foundation up, and my business will grow because of the hard work I put in to it. I will not give up. I will be constantly learning, always moving forward, always doing better than the day before, because this business is my responsibility and I will make it a success!!"
I look forward to hearing from you.
-- Darryl Stringer
P.S.: As I mentioned earlier I only have room for one photographer in your area. This could be your chance to really make a difference in your business, so say "Yes!" to this today, and let's make things happen!
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