One of my clients lives in a competitive area in a major metropolitan area, and last year he was primarily shooting portraits and weddings, and had one real estate agent client. Yes, just one.
However, he decided that he wanted to switch his focus to real estate photography, so he joined my program and during the quiet winter months he spent time laying the foundations for what he wanted to do in terms of marketing. So he followed the path we laid out for him in terms of building his website, getting multiple marketing tools organized and built out, etc.
He started actively pushing his real estate photography services in February and March, and he’s now booked up with lots of work through into half of April.
This photographer who started quietly is now doing multiple shoots each day, each about $400, and he’s going along very, very well.
So what did he do to get there?
He was able to commit time and energy into giving himself a really good foundation. He got things done right the first time, so rather than experimenting himself and wasting time he used the tools I gave him, and he implemented.
That’s the important thing – a lot of real estate photographers, and small business owners generally, just don’t implement and that’s why they struggle to ever really get going.
What can you learn from this?
Here are a few things to keep in mind if you want to make it as a real estate photographer:
- Know the value of your time.
I’m not just talking about what you should be charging, but I’m also talking about the need to take action. Don’t sit around and wait – your situation won’t magically get better thanks to time. It doesn’t work that way. However, things will get better if you plan appropriately, and then take action on those plans.
- Know that it can get better.
You don’t have to accept what you have been given. If you are not yet going well, then you have the choice to change that if you want to. And if you already going well, do you want to go better? Would you like to be charging higher prices, or put on a staff member to help you take on more clients? Again, that’s a decision for you to make, because your business can do better if you want it to.
- Know that you don’t have to do this alone.
Get the help you need, and stop thinking that you are in any way inadequate because you seek assistance from people who have gone before you into this wonderful world that is real estate photography.It doesn’t matter if you have just a handful of clients, or if you’re so busy that you don’t know when you’re going to be able to get just hours sleep, you don’t get any bonus points for doing this by yourself. After all, the very best business people in the world have coaches, trainers, and support staff around them. And if it works for them, it will work for you, too.
What’s stopping you from greater things as a real estate photographer?
What’s stopping you from greater growth? Is there anything I can help you with?