What can photographers learn from the Olympics? There’s obviously a lot to be learned when it comes to business operations and professionalism, but in this video I talk about three things athletes do that photographers can apply in their photography business. If you apply all three of these, it’s absolutely going to make a big difference to the success of …
How to find balance in your photography business
In this video I talk about the importance of finding balance in your real estate photography business. Let’s imagine that a graph represents the different departments in your business. So you’ve got photography, and marketing, and financials, and time management, and your online presence. If you were to plot your skills or your degree of control for each of these departments, …
Photoshop CC: Select and Mask tool for sky replacements
The Photoshop CC “Select and Mask” tool for sky replacements in real estate photography – does it work well, and how long does it take to replace a sky? In this video I go through three different exterior shots replacing the sky using the new “Select and Mask” tool from Photoshop CC. This tool was only released a few days …
Real estate photography pricing
As a real estate photographer, how do you set your prices? What do you need to consider when you’re first getting started in real estate photography, or when you are reviewing your current pricing structure? Here’s what we cover in this post (click on these links to jump to that section): Here’s why your photography pricing is so important How …
What’s the worst thing a real estate photographer can do?
As a real estate photographer, what is the worst thing you can do? Well, I’ll answer that for you in this video, and give you a few solutions to help you avoid this big problem that a lot of photographers aren’t really aware of. My name is Darryl Stringer, and for more training in marketing, pricing and photography for real …
Case Study: This real estate photographer did it the right way
One of my clients lives in a competitive area in a major metropolitan area, and last year he was primarily shooting portraits and weddings, and had one real estate agent client. Yes, just one. However, he decided that he wanted to switch his focus to real estate photography, so he joined my program and during the quiet winter months he …
Real estate photography pricing: an interview with an expert
In our group coaching call last week we had a pricing expert join us to answer questions from the photographers about real estate photography pricing, and it was great! In the video below I run through some of the questions we covered. One thing our expert said that I thought was helpful was this: “If customers are saying nothing about your real …
Real estate photography: Are you busy or profitable?
Let’s have a chat about real estate photography pricing and profits. As a photographer, are you busy, or profitable? A lot of photographers look at how busy they are, and they see these shoots coming in, and they think, “I am doing really well!” However, they’ve confused being busy with being profitable, and the two are not the same. And …
A marketing calendar for real estate photographers
As a real estate or architectural photographer, how do you stay on top of your marketing when things get busy? In this video I’ll show you how to setup a marketing calendar for your photography business that you can use to help keep you on track: Click here to download your marketing calendar for real estate photographers. So what is …