What is one of the best things you can do to keep your clients coming back to you?
One of the great things about real estate photography is the high volume of repeat business. When you get a client who likes what you do, they keep coming back over and over again, and that can easily mean one client is worth $6000 per year or more. So it’s worth investing in your clients to make sure they stick around.
So one thing you can do is take advantage of a bias that psychologists call The Recency Effect.
What this means is that people are far more likely to remember the first and the most recent item in a category, but they get a bit fuzzy on the middle ones. So because of this Recency Effect if you are in regular contact with your clients then they’re more likely to have your name come to mind the next time they need one of your services.
With this in mind, one of the best things you can do is a monthly newsletter that is informative, entertaining, and well-produced. In the above video I talk about the reasons why newsletters are so absolutely awesome as a marketing tool, and how you should deliver them to ensure almost all of your clients read it. This really matters, because you could be wasting your time if you do it the wrong way.
But …
How do you prepare a newsletter when you’re so busy shooting and editing?
And, what do you put in it?!
I think they’re the two biggest reasons why photographers don’t do newsletters on a consistent basis, and I totally get it. It can take a day or more to think of ideas, write the articles, design it, and then get it out to your people.
And when you’re crazy busy you just don’t have time for that.
But what if I prepared a newsletter for you each month so you didn’t have to? That’s what I do for members of the Real Estate Photography System (it’s not expensive at all), and you’re welcome to send me an email if you would like to find out more about it.