View Post

Real estate photographers: “My work isn’t good enough to charge more.”

In Build A Photography Business Show, Real estate photography pricing by Build A Photography Business

This is something I hear from a lot of real estate photographers when talking about their prices – “My work isn’t good enough to charge more”. I think this is often a confidence issue rather than a photography issue, so I’d like to share how you can move the issue of what to charge for your photography from something that’s …

View Post

Real estate photographers: How to earn at least 20 percent more

In Build A Photography Business Show, Real estate photography marketing, Real estate photography pricing by Build A Photography Business

In this video I’ll share a few ideas you can use if you’re a real estate photographer to increase your annual revenue by 20% to 90% … or more! These ideas aren’t groundbreaking, but what I want to do is present them in a way that sets off a little spark of an idea in your head. Sometimes we just need …

View Post

Real estate photographers: How to get paid what you’re worth

In Build A Photography Business Show, Real estate photography pricing by Build A Photography Business

If you’re a real estate photographer, what do you need to do to get paid what you’re worth? In episode 12 of The Build A Photography Business Show I shared a formula for pricing your real estate photography packages, and in this episode we’ll go to the next step and talk about how you command higher fees. If going up against …

View Post

What should you charge for real estate photography?

In Build A Photography Business Show, Real estate photography pricing by Build A Photography Business

What should you charge for real estate photography? If you struggle with real estate photography pricing then I’d like to share a process you can use to price any service in any market, whether it’s photography, video or a 360 tour. This process is reasonably simple to use and I’m confident you’ll find it super helpful.Here’s what I covered in …

View Post

How do you compete against cheap photographers?

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: What do you do when really cheap photographers enter your market? In this video we’ll look at 8 ideas you can use to compete against your cheap competitors!Video sponsor: Urbanimmersive They provide business solutions for real estate photographers around the world, including scheduling, payment, photo delivery and single property websites. For more details visit their website: …

View Post

Raise your prices

In Real estate photography pricing by Build A Photography Business

Architectural and real estate photographers: you probably need to raise your prices. I know a lot of photographers feel very nervous about a price increase because they feel that they will lose too many clients. In this video we’ll look at the difference between elastic pricing and inelastic pricing, and I’ll show you how you can calculate the value for …

View Post

How portrait and wedding photographers can get started in architectural & real estate photography

In Real estate photography - business management, Real estate photography pricing, Real estate photography tutorials by Build A Photography Business

If you’re currently doing portrait & wedding photography, then you might like to consider adding architectural and real estate photography to your list of services – or perhaps even make a complete switch. To help you get started here’s a video where I outline a 4-stage plan for adding real estate & architectural photography to what you are already doing. …

View Post

Real estate photography pricing

In Real estate photography pricing by Build A Photography Business

As a real estate photographer, how do you set your prices? What do you need to consider when you’re first getting started in real estate photography, or when you are reviewing your current pricing structure? Here’s what we cover in this post (click on these links to jump to that section): Here’s why your photography pricing is so important How …

View Post

When to outsource your photo editing

In Real estate photography pricing by Build A Photography Business

As a real estate photographer, when should you outsource your photo editing? Click play on this YouTube video to find out if it’s right for you or not: Click here to download the PDF worksheet that will help you determine when to outsource your photo editing. In the above video I walk you through this PDF worksheet that I’ve designed for you …

View Post

Real estate photography pricing: an interview with an expert

In Real estate photography pricing by Build A Photography Business

In our group coaching call last week we had a pricing expert join us to answer questions from the photographers about real estate photography pricing, and it was great! In the video below I run through some of the questions we covered. One thing our expert said that I thought was helpful was this: “If customers are saying nothing about your real …

View Post

Real estate photography: Are you busy or profitable?

In Real estate photography pricing by Build A Photography Business

Let’s have a chat about real estate photography pricing and profits. As a photographer, are you busy, or profitable? A lot of photographers look at how busy they are, and they see these shoots coming in, and they think, “I am doing really well!” However, they’ve confused being busy with being profitable, and the two are not the same. And …