Help for real estate photographers: The 4P Analysis episode 2

Build A Photography Business Real estate photography marketing, The 4P Analysis: Review a photography business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and in this episode we’re talking with photographer Kerry Woo, and you can check out his website …

Help for real estate photographers: The 4P Analysis episode 1

Build A Photography Business Real estate photography marketing, The 4P Analysis: Review a photography business

In this video we’ll take a look at one real estate photographer and their business, and I give my thoughts on how they’re going and what they could do to improve their: photography pricing people connections professionalism. I call it The 4P Analysis, and the idea is that you learn from what others are doing, and apply these tips to …

Real estate photography: the 5 elements of a business and how they fit together

Build A Photography Business Real estate photography marketing

When it comes to running your own architectural or real estate photography business there are 5 key elements of success that you have to get right: 1. Position your photography business the right way. 2.  Have a diverse client base. 3. Know when to create good photos and when to create amazing photos. 4. Get your pricing for photography right, and know …

Real estate photographer marketing

Marketing your real estate photography business

Build A Photography Business Real estate photography marketing

 Architectural and real estate photographers: How are you marketing your business? In this video we’ll look at marketing your real estate photography business, and I’ll give you the results of what I found when I reviewed 21 real estate photographer websites and their Facebook Pages. What I found may surprise you. Video transcript: If you want to have your …

Real estate photographers: have a diverse client base

Real estate photographers: Why you need a diverse client base

Build A Photography Business Real estate photography marketing

In a previous video I spoke about positioning for your real estate and architectural photography business, and this week I want to emphasize the importance of having a diverse mix of photography clients. Video transcript: In last week’s video I spoke about the five key elements of your photography business:  positioning, marketing, photography, pricing, and having a diverse client base. …

Positioning your photography business and why it matters

Build A Photography Business Real estate photography marketing

Here are the five key elements of your photography business: 1. Positioning 2. Marketing 3. Photography 4. Pricing 5. Having a diverse client base. If these five elements aren’t balanced properly, and if you don’t give each of them enough attention then your business could be in trouble. I’m going to cover each of these in subsequent videos, but we’ll …

How to step up beyond real estate photography

Build A Photography Business Real estate photography marketing

Are you a real estate photographer? Do you want to step up beyond real estate photography and be doing more photo shoots for: In this video I talk about four things you’ll want to think about if you want to be doing more architectural and commercial photography. And please, feel free to leave a comment down below or send me …

Don’t forget about the backend of your real estate photography business

Build A Photography Business Real estate photography marketing

What are you doing about the backend of your real estate photography business? Do you have everything you need to deliver effective marketing? How good are your systems for following up with prospects, dealing with pricing issues, and having a website that works as well as it should? That’s an example of the backend that I’m talking about, and in …